Have you ever read a book that hit you right in the moment, that answered every question or wonder you were imagining? For me, that was “Big Magic” by Elizabeth Gilbert, who also wrote “Eat, Pray, Love.” I never read the latter book, but the former is everything I could have been hoping for as I have been in a mindset considering creativity over the past several weeks. The day after I wrote the post about the importance of giving yourself permission, I read a chapter in the book about giving yourself permission. It was like the world was coming together for me in support of creative endeavors!
Creativity involves bringing original ideas to life. I don’t consider myself an artist, with paint or clay or any special materials or medium, but a creator who translates my ideas into words on a page (or a screen). If you’re a reader, you’ll understand that there is artistry to the written word (though I am not trying to claim artistry here!). Artistry and creativity do take many forms. My coloring skills would leave something to be desired! What do you create with?
When you think of creativity in its form of turning ideas into reality, the wider doors open to what it means to be creative. If you think about the concept of innovation, which is a highly creative activity, it isn’t about creating something completely new, but rather changing how something is used, manufactured, sold, transported – basically, innovation is a variation on a theme. A new look at something “old”. With all that technology has brought us, from the telegraph to the telephone to the cell phone to the smart phone, someone was creative enough to imagine something differently and find the ways to execute on it.
That might be the key to creativity – that we have to take action on our ideas. Thinking and journaling and talking mean nothing without follow through and implementation or experimentation. How can you consider yourself a creative person if you haven’t put pen to paper or molded something physically? Starting, no matter how good or bad the idea seems, is an important part of the process. Admittedly, I haven’t taken a lot of action yet on my ideas. My hope is to solve problems that impact business performance and how people live their lives. What can be done differently? Or better? The enemy of creativity in action is hearing “this is how it has always been done.” To me, this is a rallying cry that we can find a better way, and it spawns moments deep in thought of how to try to take things to the next level.
If you have ever read anything by James Altucher, you’ll know that he is a proponent of coming up with 10 ideas each day to turn yourself into an “idea machine”, the thought being that ideas beget ideas, and that as coming up with 10 becomes more routine, you’ll have more to draw from to execute on.
This is where I find the power of practice comes in with creativity. You can’t be an expert from the start. Even the masters, as talented as they are and were, need to refine their skill and, I think this is most important, experiment with style, direction, intent, and approach. The experimentation can be purely organic, or can be inspired – by other people, others works, something completely different, nature, and beyond. Opening yourself up to opportunity and seeing the world, or even just your neighborhood, in new lights can encourage you to think in different ways and approach your creativity and execution differently.
Here are a few of the easy ways I make attempts to open up my world. On many occasions I am finding my inspiration for ideas. Just yesterday, during a morning workout around the neighborhood, I was inspired about a whole bunch of ideas to write about that you’ll see in coming weeks.
- Reading opens many doors for me to ideas and creation. I tend to read more non-fiction than fiction, but for every two to three non fiction books I read, I do read a fiction book to reset my mind and escape into another world.
- Writing everything down, and going back to it. Sometimes it is just ideas, and sometimes a full post that doesn’t feel right, and sometimes it is from journaling.
- Walking instead of driving, or, riding in the passenger seat. This allows a new perspective. When we drive, it all goes by so quickly, even with lowered speed limits in many towns.
- Listening to podcasts. Getting a new perspective or even a twist on my current perspective can make me think of something new I want to try.
- Having meaningful conversations that include a lot of questions. “What do you think about…”, “how do you feel…”, “what if…”, “just playing devil’s advocate, but…” are some examples I use and I hear friends use that end up sparking the ideas and new approaches
But when I get out into the world, and have one idea, usually another spawns from it. And another. And yet another! It goes back to what I mentioned above on practice. What happens when you are overwhelmed in the best way by a million ideas? This is a great problem to have! How do you capture the ideas when they are flowing so quickly? It is a rush to write things down.
- Always carry a notebook, or use a notebook app on the phone (I am forever carrying a notebook with me)
- Send yourself an email (this is especially easy when I am walking or running)
- Voice recordings on phone, or leave yourself a voicemail
- Call, email, or message someone about it to discuss further
In what other ways do you capture your ideas?
The biggest trouble I have with my own ideas is the struggle choosing which ideas I should pursue. I end up doing nothing, instead of something. My almost-creative ideas live (or die) in a journal moleskine notebook, or maybe a spiral bound from CVS. I should do more so that I can fail, or even be overwhelmingly successful beyond all of my expectations. Is it human to be able to fear our success, more than our failures? That may be a discussion topic for another time!
How do you come up with your ideas? Has practicing any particular technique over time helped you get better? What do you so that you get started on your ideas?