Though magazines aren’t as instant as social media, it is impossible to stay on top of every article posted at all hours of the day. Plus, who doesn’t love getting mail?! Each month, I save the magazines that come in for an empty weeknight or weekend morning. I enjoy having a few hours to pour through the pages and think about the ideas shared. Self-education and continuous learning are important, not just for the joy of reading or escaping boredom. Learning more allows us to think with more dimension and color, and make connections we previously couldn’t see. It allows us, as you’ll read below, to solve old problems in new ways and new problems in creative ways.
Here are some highlights of what I’ve read in two recent issues!
From Inc., March/April 2018 issue.
- Page 18: “The Future and the Farm” – One area identified by author Lauren Barack that was underhyped, but with related excitement about the area, was security. Digital security and physical security are both important because without them functioning well, there is fear amongst us normal folks and specialists alike. We have to be careful about the perception of security, and balance the need for privacy and safety with community and ease of use.
- Page 26: “Rising and Grinding with Daymond John” – I love the approach to goal setting Daymond John has, and not just related to setting the action and timelines for the goals. He themes his goals around areas of life that are most important to him, and he reads them twice a day as a reminder, no matter how long range or immediate they might be. He understands the impact his goals have on other people, and this is probably one of the mindsets that has led to his success.
- Page 36: “Here’s a Crazy Idea for Startups: Profits” – This article focuses on the concepts of business sustainability, rather than how the founders exit and get paid. It seems like a smarter business ideal, smarter investment approach, and a better way to treat customers and employees.
- Page 42: “Keeping Your Workers Well” – “…18 percent of American adults suffer from some form of mental illness, according to the National Institute of Mental Health.” This is a staggering statistic that shows we need to do a better job taking care of ourselves and helping others care for themselves also. Treating mental health issues before they hurt who they afflict can impact business productivity, but we have to remove the stigma.
From Entrepreneur, April 2018 issue
I may not own a company, but I find the articles to be relevant to work and my interests and the intersection of both of those. Occasionally, we need to change our perspective and the way we think to implement new ways of doing things.
- Page 22: “Always Serve Your Customer” – Having customers provides the ability for a business to exist, but the company has to pay attention for how they treat their customers! Investment in this area is crucial. Author Boyd Farrow quotes expert Maryli Karske on the fact that good service follows satisfied employees.
- Personal note: my husband recently had a third-in-a-row bad experience as a newly opened sweetgreen near our home. We submitted a complaint about inventory and customer service. The customer rep responded in a way we couldn’t imagine (in under an hour to an online form!), explaining the actions the company would take to make sure this didn’t happen again. Not only were we heard and received a response, but I was given three options on how I would reward the employee for five-star service. How cool is that!
- Page 30: “90 Meetings in 90 Days” – Stephanie Schomer highlights the efforts RubiconMD founders Gil Addo and Carlos Reines made to learn about the applicability of their idea to potential markets and customers. The results were surprising! This is a great indicator of the importance of socializing our ideas, asking questions, and understanding the problems that people may not be able to define, but need solved. It was a short but inspiring article reminding us that business is more personal than we let ourselves remember.
- Page 42: “When Disaster Strikes, Can Entrepreneurship Save Us?” – Hurricane Maria left island nations and Puerto Rico in ruins, without communication or power. Entrepreneur Jesse Levin traveled to understand the biggest issues impacting those on the island. Simply communicating and asking questions led to executable solutions to help large groups of Puerto Ricans – a $33K investment led to $3M in grocery transactions to feed the hungry island residents. The article goes on to detail what is referred to as “expeditionary entrepreneurship” and the resolve and creativity of many Puerto Ricans, working together to build each other and their communities back up.
- Personal note: The story notes that Levin hopes to focus on emergency preparedness, rather than disaster response. There is so much sex appeal around building new versus taking care of what we have. We NEED, as a society, to take care of what we build. Whether your home, the local school, the state bridge, or the federal highway. Infrastructure investment is essential and forgotten by our government officials, and even regulated and quasi public industries like utilities for water, wastewater, and power.
Which topics resonate the most with you? What new ideas are you thinking of after reading about what others are doing? Are any inspiring to you?